Editing Your Corporate Video: What You Need to Know for a Satisfactory Result

So you already have your corporate video for your company - and whether your company is based in London or another area, you know how important it is to add credibility to what you have to offer. After months of hard work and planning, you now have something to show for all your efforts, and can honestly say that you have done your best to make a brilliant video. But, it doesn’t end there – you still have to consider the editing of your video in order to make it as perfect as can be.

But even if you rely on a professional video editing company for corporate video production in London, when it comes to editing your corporate video, it still pays to have a basic idea of how editing works and how it can be used to your advantage. If you know what you want, then you can more easily impart this to the editing company, and everyone will be more-than-satisfied in the end.

The different styles of video editing

There are basically two different styles of video editing: non-linear and linear. Non-linear, also referred to as ‘film style’ video editing, is more appropriate for short video projects which are also more structured. With non-linear video editing, you can expect the different segments of the video to be organised into various clips, so that all the shots can be easily accessed and then edited (lengthened or shortened, moved, or even removed according to your specifications). In addition, non-linear video editing allows the editor to easily cut and paste any changes to the actual audio or video.

More on the non-linear video editing method 

For non-linear video editing, the editor(s) will apply several phases. They will first make use of rough editing, where the original video material is edited by choosing some of the best footage or clips. In this phase, no audio mixes or transitions will be added, as the structure is still in the process of assembly to make sure the story is clear.
The second phase of non-linear video editing is the tight edit, where transitions and music during and in-between scenes are added and the sound is cleaned up as well. This is also where titles and credits are added. The third and final phase of video editing is the final mastering, where the entire programme is played and then recorded onto your preferred medium, be it a hard drive, a DVD, or Blu-Ray, among others.

More on the linear video editing method

The second style of video editing is the linear method, also known as traditional video editing. With this, the editing process involves copying the video and the audio from one tape to another. Keep in mind that with linear video editing, changes cannot easily be undone once the editing is finished. Linear video editing is admittedly more complex and time-consuming than non-linear video editing, as the editor has to go through metres of tape just to find a particular shot, and the editor needs to have a very clear concept of the order of the various shots in order to minimise editing time. However, linear video editing is more ideal for longer video projects (30 minutes or more).

Corporate video production experts such as Raw Productions are also quick to point out the importance of labelling during the editing process, which will then be included in the final printed media for future information and use. These labels include titles, sub-titles, the list of producers, and the length of the final video.

Having a good idea of what video editing is all about – and what to expect from it – will help you determine exactly what you want for your finished product – and in the end, you can rest easy in the knowledge that you have a brilliant corporate video in your hands.

HBO Go Lands on Xbox One

On Thursday, it was confirmed by Microsoft that the cable network's a la carte online streaming service, HBO Go, would now be available on the Xbox One gaming console. According to the reports, Microsoft had already announced that Xbox One users will be able to access the HBO Go by end of 2014.

HBO Go: 

HBO Go is one stop destination for all the viewers of HBO, as it gives them an access to an entire range of library starting from the "The Sopranos" to the most thrilling "Game of Thrones”. It has to be noticed that HBO go is only available to the paid channel subscribers. While on one side HBO Go was unavailable on the latest hardware from both Microsoft and Sony, it was available on their previous hardware like last-generation Xbox 360 from Microsoft to PlayStation 3 from Sony.

According to HBO's vice president of digital domestic network distribution, Jeff Dallesandro, the users of the Xbox One will be able to access to the action world with a series of films from HBO. The users will be able to Kinect with the films. This remark was considered quite witty as it was referring to the Kinect voice-controlled camera by Microsoft, which enables the users to switch off apps and even play games.

The existing library of Microsoft consists of companies like Hulu Plus, Amazon Instant Video and Netflix and now it is joined by HBO Go. This comes at a retail cost of $350 and that too after a price of $50 price cut announced by Microsoft until the end of 2014.

Market competition: 

There has been an increased competition in the market since many console makers are aggressively investing in their product marketing aiming to target both entertainment hub as well as video game players. Although companies like Microsoft and Sony continue to grow, they are always looking for an prospect to enter the living room area of nearly 10 million homes in United States of America. According to Gfk, market researcher, one of the best or most common device through which user can view Netflix on a TV screen will be the gaming console.

Microsoft and Sony have been facing problems in terms of time management as it takes long time to provide media apps on any of their latest devices. If the viewers do not have access to HBO Go, they are forced to use streaming devices and web browsers and it takes them away from PlayStation and Xbox. HBO Go is one of the most searched by customers who are looking for purchasing streaming devices. Fire TV stick, which was recently launched by Amazon lacks HBO Go and it clearly highlights the difficulty that is faced by big companies to acquire the rights for HBO movies and shows.

HBO has already announced that they are working on releasing a stand alone online service, which is meant for the users without subscription to the cable service, and this is completely different from HBO Go.